Globalization and Sports


Modern sports have become globalized phenomena, with transnational corporations vying for the attention of every consumer. Not only do they provide pleasure, but they also become markers of power, prestige, and distinction. In this article, we discuss some of the ramifications of globalization on modern sports. Let’s start with the question of how a sport develops and becomes a global phenomenon.

The definition of sport varies from culture to culture. The most common definition refers to a physical contest, while others refer to play. However, the most useful definitions clarify the relationship between play and sport. While play is unrelated to work, it does have its own goals and can be voluntary. In this way, sports are defined as physical competition between individuals.

As the popularity of sports increased, newspapers also began to devote more space to them. Even the august New York Times produced sports sections. As a result, sports-related daily newspapers emerged in most countries. In France, L’Equipe was founded in the early twentieth century. In addition to sports-related publications, a number of academic journals have been founded and study their impact on society.

Sports create a subculture in which emotions are framed by rules and expectations. These rules help athletes and spectators define roles within the subculture. These emotional processes also help create a connection between sports and national identity.